Trends

Freelancing in the Pandemic – Rebuilding a House of Cards

Before the pandemic, my freelance business felt very solid to me. I had worked hard for 13 years to build relationships, clips and expertise. While I went through typical periods...
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Editorial calendars are getting shorter—here’s how to make it work

My work calendar was pretty empty at the beginning of June. I had an assignment or two, but that was it. And when I posted on the Freelance Content Marketing...
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Guest Post: Kristen Hicks finds 3 content creation themes for writers at Content Marketing World

Note from Jennifer: I wrote a blog post last month about Content Marketing World, which I didn’t attend for the first time in four years. While I was able to...
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Guest Post by Chuck Leddy: Will Robots Steal Our Marketing Jobs?

Note from Jennifer: There has been a lot of talk in recent months about the future of writing with the increase of automation and artificial intelligence. In fact, a very...
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Storytelling: What Does it Actually Mean and Why the Trend is Good News for Journalists

You’ve probably seen a job posting for a content marketing writer that mentions that they are looking for a storyteller. Or heard the term storytelling while reading about content marketing...
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