Letters of Introduction

Why You Need to Reach Out to All Clients (Current and Past) in the Next Few Days

In the past few days, two of my clients hit the pause button on projects because of the uncertainty related to coronavirus. But two other clients (both in the tech...
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Why I Don’t Heavily Personalize Cold LOIs

Quantity vs Personalized – What is the Balance? Writers often complain about how time consuming it is to send out LOIs (Letters of Introduction) and I don’t disagree. But one...
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Guest Post: How Ryan Douglas uses video LOIs to attract new writing clients

Note from Jennifer: Marketing yourself as a freelance content marketing writer requires creativity as well as dedication. Ryan Douglas, who wrote a guest post back in January about doubling his...
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Guest Post: What Gary Wollenhaupt Learned from Customizing LOIs

Note from Jennifer: After I wrote a post recently about customizing your Letters of Introduction (LOIs) for multiple niches, I received a number of comments from my readers. One was from...
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7 Steps to Reaching out to Potential Clients Using Letters of Introduction

There is a crap ton (yes, that’s my new favorite word) of information about writing letters of introduction (LOIs) on this blog. But it’s all in different places and can...
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