Content Creation

5 Steps to Increase Your Income By Reducing Revision Requests

Earlier this week, I wrote about why I think that the endless revision cycle is a fish tale that keeps journalists away from content marketing. However, it does happen. Each...
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The Myth of Endless Revisions: A Content Marketing Writing Fish Tale

One of the most common reasons I hear about why a writer doesn’t want to go into content marketing is that they don’t want to always endure an endless revision...
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5 Things I Learned from the 2014 ASJA Conference in NYC

I am exhausted and energized at the same time. I returned last night from the annual ASJA conference in New York City and have so much to share. I will...
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Yes, Writers Can Be Math People: How to Effectively Use Math and Statistics in Content Marketing Writing

Like many writers, I have always joked that I am not a math person. And I honestly believed it. But after hearing fellow writer Laura Laing speak at the ASJA conference last...
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5 Ways to Find Sources for Content Marketing Deliverables

Sourcing is one of the main areas where content marketing is different than traditional journalism. If you are working on an article for a consumer publication, then it is a given...
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