Content Creation

What is ghostwriting in content marketing?

Writers often refer to any piece with someone else’s byline as ghostwriting. But that isn’t accurate. There are two types of projects that are often referred to as ghostwriting. Both...
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Tips from freelance writers for staying focused and productive during social distancing

Note from Jennifer: If you weren't able to join the Content Strategy kickoff call with me and Carol Tice, you can listen to the recording HERE. I am offering a...
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Guest Post: Cat DiStasio rounds up advice for writing better conclusions

Note from Jennifer: Every writer faces challenges in their writing process. Some people stress out over interviews, while others struggle with certain types of deliverables, like white papers. Recently, in...
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Guest Post: Use Cat DiStasio’s social media tips to create posts for your content marketing assignments

Note from Jennifer: More and more these days, content marketing clients are asking for a social post or two to go along with deliverables. I’m a good writer but writing...
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Guest Post: Kristen Hicks finds 3 content creation themes for writers at Content Marketing World

Note from Jennifer: I wrote a blog post last month about Content Marketing World, which I didn’t attend for the first time in four years. While I was able to...
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