Freelance Writing Blog
The Most Impactful Thing You Can Put on Your Website
When a prospective client looks at your website, you have a short amount of time to impress them. In a very short time, like under 30 seconds, you need to...
How to Deal with Crickets and Delays: The Waiting Game
Sometime in late 2015, I was contacted by an agency that found me on LinkedIn about a huge 12-month content strategy project with a bucket list client that was probably...
Guest Post by Alma-Jasmin Smajlovic: Start Local When Looking for New Clients
Note from Jennifer: I think many writers overlook local companies and agencies when in fact they are often more willing to hire a local writer. When Alma-Jasmin told me that...
How Non-Geek Writers Can Add a B2B Technology Niche
If you talk to a technology content marketing writer these days, they are likely to tell you that business is booming. Not just that they are doing well, but the...
Two Questions You Must Answer To Land More Content Marketing Clients
It was 2008. My youngest had just started school and I was determined to make this freelancing thing work. So I took pretty much any client that came along. I...
Yes, Airline Magazines are Content Marketing
I’ll admit it. I’ve gotten into several arguments about content marketing. Not fistfights or polite differences of opinion, but somewhere in between. But I promise that no curse words were...
Should You Separate Your Content Marketing and Journalism Clips?
A few years ago, I saw a writer who put their content marketing clips on completely separate pages of their website. The menu had an option for Content Marketing and...
How to Organize Your Clips on Your Website
Note from Jennifer: After seeing my post about Content Marketing World, the nice folks at Content Marketing Institute contacted me and gave me a $100 off code for any of...
Do Content Marketing Writers Need a Website?
I’m going to make a confession. I didn’t have my own writer website until 2012. Yes, I started freelancing in 2008 and went four years without a website. I used...
Should Freelance Writers Attend Content Marketing World?
Since I’ve been to Content Marketing World several times and I spoke at the conference last year, I often get asked if I think fellow writers should attend Content Marketing World. I...
Guest Post by Holly Bowne: How My Massive-Action Daily Marketing Plan Paid Off
Note from Jennifer: I was so excited when Holly, one of my longtime blog readers, told me how she created a marketing plan and made a massive push this winter...
Should You Suggest a Specific Project in Your LOI?
At a conference, you sit next to a writer you know from an online forum. You write in similar niches. Based on their personality from their posts on the forum,...
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