Freelance Writing Blog

The Most Impactful Thing You Can Put on Your Website

When a prospective client looks at your website, you have a short amount of time to impress them. In a very short time, like under 30 seconds, you need to...
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How to Deal with Crickets and Delays: The Waiting Game

Sometime in late 2015, I was contacted by an agency that found me on LinkedIn about a huge 12-month content strategy project with a bucket list client that was probably...
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Guest Post by Alma-Jasmin Smajlovic: Start Local When Looking for New Clients

Note from Jennifer: I think many writers overlook local companies and agencies when in fact they are often more willing to hire a local writer. When Alma-Jasmin told me that...
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How Non-Geek Writers Can Add a B2B Technology Niche

If you talk to a technology content marketing writer these days, they are likely to tell you that business is booming. Not just that they are doing well, but the...
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Two Questions You Must Answer To Land More Content Marketing Clients

It was 2008. My youngest had just started school and I was determined to make this freelancing thing work. So I took pretty much any client that came along. I...
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Yes, Airline Magazines are Content Marketing

I’ll admit it. I’ve gotten into several arguments about content marketing. Not fistfights or polite differences of opinion, but somewhere in between. But I promise that no curse words were...
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Should You Separate Your Content Marketing and Journalism Clips?

A few years ago, I saw a writer who put their content marketing clips on completely separate pages of their website. The menu had an option for Content Marketing and...
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How to Organize Your Clips on Your Website

Note from Jennifer: After seeing my post about Content Marketing World, the nice folks at Content Marketing Institute contacted me and gave me a $100 off code for any of...
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Do Content Marketing Writers Need a Website?

I’m going to make a confession. I didn’t have my own writer website until 2012. Yes, I started freelancing in 2008 and went four years without a website. I used...
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Should Freelance Writers Attend Content Marketing World?

Since I’ve been to Content Marketing World several times and I spoke at the conference last year, I often get asked if I think fellow writers should attend Content Marketing World. I...
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Guest Post by Holly Bowne: How My Massive-Action Daily Marketing Plan Paid Off

Note from Jennifer: I was so excited when Holly, one of my longtime blog readers, told me how she created a marketing plan and made a massive push this winter...
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Should You Suggest a Specific Project in Your LOI?

At a conference, you sit next to a writer you know from an online forum. You write in similar niches. Based on their personality from their posts on the forum,...
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