Posts by Jennifer Goforth Gregory
Two Questions You Must Answer To Land More Content Marketing Clients
It was 2008. My youngest had just started school and I was determined to make this freelancing thing work. So I took pretty much any client that came along. I was marketing my services to anyone who would hire me. Yes, I got some work, but not a ton. It wasn’t till around 2011 when…
Read MoreYes, Airline Magazines are Content Marketing
I’ll admit it. I’ve gotten into several arguments about content marketing. Not fistfights or polite differences of opinion, but somewhere in between. But I promise that no curse words were used nor punches thrown. I’m assuming that I am one of the few people that can make this claim. And I can also assume that…
Read MoreShould You Separate Your Content Marketing and Journalism Clips?
A few years ago, I saw a writer who put their content marketing clips on completely separate pages of their website. The menu had an option for Content Marketing and another for Journalism. I didn’t think much about it until I began noticing the same approach on other writers’ websites. Last week, a reader asked…
Read MoreHow to Organize Your Clips on Your Website
Note from Jennifer: After seeing my post about Content Marketing World, the nice folks at Content Marketing Institute contacted me and gave me a $100 off code for any of my readers wanting to attending #CMWorld. To received the discount, enter CMWRITER100. This is not an affiliate link, just a discount code. Before registering, be…
Read MoreDo Content Marketing Writers Need a Website?
I’m going to make a confession. I didn’t have my own writer website until 2012. Yes, I started freelancing in 2008 and went four years without a website. I used my LinkedIn profile and Contently portfolio in place of a website and honestly thought it worked just fine—until I got a website and my business…
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