Posts by Jennifer Goforth Gregory
Find Out How Boring Your Content Is With a Boring Audit
Read any how-to article on creating a content strategy and the first (or near the beginning) step is almost always conducting a content audit. The short explanation is that this means going through all of your content and cataloging all of the pieces of content you already have at your company so you can leverage…
Read MoreWhen Freelancing Isn’t Rainbows and Unicorns: What to Do When You Hit a Rough Patch
I should be on top of the world with freelancing right now. I am having my best year income-wise by far, new clients are approaching me for work, and I have more work than I can handle. But instead, the last few weeks have been really rough. Here’s why: I have had more drafts returned…
Read MoreYes, Keywords Are Making Your Content Boring
Many of my B2B clients hand me a keyword and tell me that I am supposed to use it in the title, in the SEO description, in the first 100 words, and twice in the rest of the text. Yes, really. While some of those things are good practice, the problem is that the keyword…
Read MoreHow Cannibal Hamsters Helped Revive My Career (Guest Post)
Note from Jennifer: Kristin shared this story with me at the ASJA conference and I knew immediately that I wanted to share it with you. I love how she systematically approached her slowdown and took action to turn it around. I particularly like her strategy of looking for likes and have had great success…
Read More7 Tools I Use to Run my Freelance Business that Save Me Time, Money and Stress
Yes, I write about technology, but I was surprisingly dense about recognizing the ways I could use apps and tools in my own business to save time and make more money. Over the last year I have focused on becoming more efficient with my time by using tools and outsourcing. Here are 7 tools that…
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